The success of Amazon demonstrates a very simple, but sometimes unacceptable principle: Successful design is not necessarily beautiful. Amazon.com is undoubtedly the most important force in digital business transformation. An estimated 44% of executive email list online sales are made on Amazon, and more than one-third of Americans are Amazon Prime members. The company's revenue last year reached $5.6 billion. 95% of existing Prime members said they would "definitely" or "probably" renew their membership again. However, few believe that executive email list "design" plays a role in a company's success. If you read Amazon's famous leadership principles, you'll see that there are only two:
Customer Obsession" and "Invent and Simplify", which relate to the way products and services are designed and developed, fundamentally There is no explicit talk about design. From an aesthetic point of view, simple and beautiful are the two characteristics executive email list we expect from a good design, and Amazon's website is neither simple nor beautiful. Instead, it focuses on simplification of experience, process, and functionality. For many designers, it's a executive email list bit confusing that this complex visual experience can be successful. So how should Amazon’s design methodology beyond aesthetics be viewed and understood? Amazon’s design succeeds because it leverages the four
Key principles that all great shopping experiences need—online or offline, luxury or cheapness. In their minds, a great shopping experience is: 01 Transparent executive email list (TRANSPARENT) A great shopping experience makes the pricing and buying process clear and understandable. At first glance, the Amazon shopping experience may seem opaque. Consider executive email list its dynamic pricing model: similar to Uber’s (Didi) dynamic pricing, or the traveler headaches for air tickets and hotels. Amazon has been criticized and even fined for its lack of transparency.