replace, and there is no cost for product switching . If there is a short video software called A on the market now, if the content is more interesting than Douyin, can it replace Douyin's position? The answer is possible. Because most users have a low level of participation on Douyin, just like and comment functions, but these two functions have no way to retain customers. As long as users remember that A is more fun than Douyin, they can use A and gradually give up Douyin .
But if social software B appears in the market now, can B replace WeChat? Can't! Because when a user switches from WeChat to B, not only does he switch products alone, he also needs to convince the people around him to switch together, and the people sms marketing service around them also need to convince the people around them to use the product B together, and the migration cost is too high high. If Douyin wants to gain a firm foothold in the entire market, it must make a fuss about these aspects: short videos are still very attractive to users in the short term, and if there are new short video products that can be replaced, that is The cost of product migration should be considered, so how to increase the cost of the product for users is the main one. The cost of user migration includes a lot. In addition to the social cost just